Sylvain Cayouette, alias Scay, has been working in the marketing industry for over twenty years as an art director. He was the head of the design department at Rouge Marketing, as well as one of the company’s partners and founders. Influenced by the advertising environment in which he evolves, Sylvain creates creative concepts that redefine the graphic universe and distinguish themselves by their singularity and uniqueness. He is known for his propensity to always push the envelope, transposing ideas beyond familiar territory.